Big Fish Aquarium
Cookie Policy
This Cookie Policy explains how Big Fish Aquarium uses cookies and similar technologies when you visit our website, shop online or interact with website features.
Last Updated: September 24, 2026Big Fish Aquarium is operated by BIG TANK LLC (“Big Fish Aquarium,” “BFA,” “we,” “us,” or “our”). Our website uses cookies and similar technologies to operate ecommerce features, remember certain preferences, understand website activity and measure marketing performance.
1. What Are Cookies?
Cookies are small pieces of data that a website or service stores on your browser or device.
Cookies can help websites remember information about a visit, support shopping and account features, understand how visitors interact with pages and measure the effectiveness of advertising or other marketing activity.
Similar technologies, including tags, pixels, local storage and device identifiers, may perform related functions. For simplicity, this policy generally refers to these technologies as “cookies.”
2. How Big Fish Aquarium Uses Cookies
Depending on the website features and services in use, cookies may help us:
- Operate our website and online store
- Maintain shopping-cart functionality
- Support checkout and customer accounts
- Maintain website security
- Remember certain visitor preferences
- Understand traffic and website usage
- Measure ecommerce activity and conversions
- Understand how visitors arrive at our website
- Measure marketing and advertising performance
- Improve website navigation and customer experience
3. Types of Cookies We Use
Necessary Cookies
These cookies support essential website functions such as navigation, security, customer accounts, shopping carts and checkout. The website may not function correctly without them.
Analytics + Performance
These cookies help us understand website visits, traffic sources, page activity, ecommerce behavior and other information used to evaluate site performance.
Functional Cookies
These cookies may help remember preferences or support optional website features provided by Big Fish Aquarium or third-party services.
Advertising + Conversion Cookies
When enabled, these technologies may help measure advertising activity, attribute conversions and support advertising features provided by platforms such as Google.
4. Cookies That May Be Used on This Website
The exact cookies present can vary depending on your consent choices, browser, device, website features and third-party services active at the time of your visit.
The following table identifies common analytics and measurement cookies associated with services used by Big Fish Aquarium.
| Cookie | Provider | Purpose | Typical Duration | Type |
|---|---|---|---|---|
| ss_cid | Squarespace | Helps identify unique visitors and track website sessions. | 2 years | Analytics |
| ss_cpvisit | Squarespace | Helps identify unique visitors and track website sessions. | 2 years | Analytics |
| ss_cvisit | Squarespace | Supports Squarespace website analytics and session tracking. | 30 minutes | Analytics |
| ss_cvr | Squarespace | Helps identify unique visitors for website analytics. | 2 years | Analytics |
| ss_cvt | Squarespace | Supports visitor-session measurement. | 30 minutes | Analytics |
| _ga | Google Analytics | Used to distinguish visitors for analytics measurement. | Typically 2 years | Analytics |
| _ga_<ID> | Google Analytics | Used to maintain information about a visitor session. | Typically 2 years | Analytics |
| _gcl_* | May be used to store advertising-click or conversion information and support Google Ads measurement. | Varies by configuration | Advertising |
Squarespace may also place necessary cookies required for features such as customer accounts, shopping carts, checkout, security, redirects and other essential website functions. The specific necessary cookies can vary based on the features used on the website.
5. Google Analytics + Google Ads
Big Fish Aquarium may use Google Analytics and Google Ads technologies to understand website performance, traffic, customer journeys and advertising results.
Google Analytics may use first-party cookies such as _ga and cookies beginning with _ga_ to distinguish visitors and maintain session information.
Google Ads technologies may also use cookies or identifiers associated with advertising interactions and conversions. Depending on consent settings and configuration, this may include technologies associated with cookies beginning with _gcl_.
When Google Consent Mode or related consent controls are used, the information that Google technologies can store or access may change based on the choices made by the visitor.
6. Your Cookie Choices
Where cookie consent controls are available on our website, you can use them to accept, decline or manage non-essential cookies.
You can change your choices.
Use the cookie-management control provided on the website to review or update available cookie preferences.
Necessary cookies that are required for essential website functions may continue to operate even when non-essential cookies are declined.
Browser Controls
Most browsers also allow you to review, block or delete cookies through browser settings.
Blocking all cookies may affect website functionality, including shopping-cart, account, checkout or preference features.
7. Third-Party Cookies + Services
Some cookies or similar technologies may be provided by third parties that support our website, ecommerce, measurement or marketing activities.
These providers may include:
- Squarespace
- Google Analytics
- Google Ads
- Payment-processing providers
- Other website integrations that may be added or removed over time
Third-party providers process information according to their own privacy and cookie practices.
You can review key provider policies here:
8. Data Processing + International Services
Some website and analytics service providers operate infrastructure or process information in multiple countries. As a result, information collected through cookies or similar technologies may be processed outside the state or country in which you live.
Third-party providers are responsible for their own international-data-transfer practices and safeguards as described in their applicable privacy policies.
9. Cookies + Personal Information
Information collected through cookies may sometimes be considered personal information or personal data under applicable privacy laws.
For more information about how Big Fish Aquarium collects, uses and shares personal information, please review our Privacy Policy .
Cookies can change as website technology changes.
The cookies used on the website may change when website features, ecommerce tools, analytics services, advertising technologies or third-party integrations are added, removed or updated.
10. Changes to This Cookie Policy
Big Fish Aquarium may update this Cookie Policy to reflect changes in website technology, service providers, cookies, privacy practices or legal requirements.
The “Last Updated” date at the top of this page indicates when the policy was most recently revised.
11. Contact Us
If you have questions about this Cookie Policy or our website privacy practices, contact:
Big Fish Aquarium
Operated by BIG TANK LLC
6622 W. North Ave.
Chicago, IL 60707
Email: bigfish@bigfishaquariums.com
Phone: 773-413-7137