1. Information We Collect

We may collect information that you provide directly to us, information generated when you use our website, and information provided by service providers that support our website, ecommerce and marketing activities.

Information You Provide

Depending on how you interact with Big Fish Aquarium, this may include:

• Name
• Email address
• Telephone number
• Billing address
• Shipping address
• Order and purchase information
• Customer account information
• Information submitted through contact forms
• Newsletter or marketing preferences
• Questions, messages or customer-service communications
• Information you voluntarily provide when requesting aquarium services, consultations or support

Information Collected Automatically

When you visit our website, certain information may be collected automatically through our website platform, analytics tools, cookies and similar technologies.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Referring website or traffic source
• Pages viewed
• Links or buttons clicked
• Website searches
• Shopping-cart activity
• Checkout activity
• Dates and times of website activity
• Other technical or usage information

2. How We Use Information

We may use information we collect to:

• Process and fulfill orders
• Provide shipping and delivery information
• Respond to customer questions or requests
• Provide aquarium services and consultations
• Maintain customer accounts
• Communicate about purchases or service requests
• Send marketing communications when you have subscribed
• Provide promotions, offers and membership information
• Understand how visitors use our website
• Improve website navigation, products and services
• Measure advertising and marketing performance
• Protect against fraud, misuse or security threats
• Maintain business, tax and accounting records
• Comply with applicable legal obligations

3. Orders, Checkout + Payment Information

When you purchase products through our website, we collect information needed to process the order, including your name, contact information, billing and shipping information, purchased items and transaction details.

Our ecommerce website is hosted through Squarespace. Payments are processed through payment-processing services connected to our ecommerce platform. Payment processors may collect and process payment-card or other financial information according to their own privacy practices.

Big Fish Aquarium does not use payment information for purposes unrelated to completing transactions, processing refunds, preventing fraud, maintaining transaction records or otherwise operating our business.

4. Cookies + Website Analytics

Our website uses cookies and similar technologies. Cookies are small files or pieces of data stored on your browser or device that help websites function, remember preferences and understand website activity.

Necessary Cookies

Certain cookies are necessary for website features such as navigation, customer accounts, shopping carts, checkout, security and other core website functions.

Analytics + Performance

We may use Squarespace Analytics, Google Analytics and similar tools to understand website traffic and activity. These tools may collect information such as your browser and device, IP address, pages viewed, interactions, traffic source, timestamps and other usage information.

Where applicable, you may be able to manage non-essential cookies through our website cookie controls or through your browser settings.

5. Advertising + Marketing Measurement

Big Fish Aquarium may use advertising and measurement services, including Google Ads and related Google technologies, to promote our products and services, measure campaign performance and understand whether advertising leads to website activity or purchases.

Depending on your settings, consent choices and the technologies in use, these services may use cookies, device identifiers, IP addresses, website activity and similar information to measure advertising or provide more relevant advertising.

We do not sell your personal information for money. However, certain uses of analytics or advertising technologies may be considered “sharing,” “targeted advertising” or similar activity under some privacy laws.

6. Email Marketing

If you join our mailing list, we may use your email address to send newsletters, product updates, livestock updates, promotions, events, membership information and other Big Fish Aquarium marketing communications.

You can unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the email.

Unsubscribing from promotional emails will not prevent us from sending transactional or service-related messages, such as order confirmations, shipping updates or responses to customer-service requests.

7. How We Share Information

We may share information with companies that help us operate our website and business. These providers may include:

• Website hosting and ecommerce providers
• Payment processors
• Shipping and delivery providers
• Email and marketing platforms
• Analytics providers
• Advertising platforms
• Technology and website-support providers
• Professional advisers such as accountants or attorneys

We may also disclose information when reasonably necessary to comply with law, respond to lawful requests, enforce our policies, prevent fraud or protect the rights, safety or property of Big Fish Aquarium, our customers or others.

If Big Fish Aquarium or its assets are involved in a merger, acquisition, financing, restructuring or sale, information may be transferred as part of that transaction where permitted by law.

8. How Long We Keep Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, operate our business, maintain records, complete transactions, resolve disputes, enforce agreements and comply with legal, tax, accounting or regulatory requirements.

Different types of information may be kept for different periods depending on why the information was collected and the systems in which it is stored.

9. Your Privacy Choices + Rights

Depending on where you live and applicable law, you may have rights relating to your personal information. These may include the right to request access to, correction of or deletion of certain personal information, or to request information about how your information is used or disclosed.

Certain laws may also provide rights to opt out of targeted advertising, certain forms of data sharing or other specified uses of personal information.

To submit a privacy request, email bigfish@bigfishaquariums.com . We may need to verify your identity before completing certain requests.

Cookie Choices

You can adjust available cookie choices through our website cookie controls and may also manage cookies through your browser. Blocking certain cookies may affect some website features.

Marketing Choices

You may unsubscribe from marketing emails using the unsubscribe link contained in our emails.

10. Data Security

We use reasonable administrative, technical and organizational measures intended to protect information handled through our website and business.

No website, network, database or transmission method can be guaranteed to be completely secure. You should use appropriate care when sharing personal information online and protect passwords associated with any customer account.

11. Children’s Privacy

Our website and ecommerce services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website.

If you believe a child has provided personal information to us without appropriate authorization, contact us so we can review the request and take appropriate action.

12. Third-Party Websites + Services

Our website may link to third-party websites or use services operated by other companies. Those companies have their own privacy practices, and this Privacy Policy does not control how third parties independently collect or use information.

Key service providers may include Squarespace and Google. You can review their privacy practices here:

• Squarespace Privacy Policy
• Google Privacy Policy

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, business practices, technology, service providers or legal requirements.

When we make changes, we will update the “Last Updated” date shown at the top of this page. We encourage you to review this policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or want to submit a privacy-related request, contact Big Fish Aquarium: